We’re delighted to have partnered with sportsdirect.com for Sport Relief 2012. It’s the first time we’ve teamed up and they raised an amazing £1,009,216.
Their stores and website were the place to buy your official Sport Relief T-shirt. There was a fantastic range to choose from to truly look the part when you wentthe distance and did the Sainsbury’s Sport Relief Mile! For the first time ever, it was possible to be personalised by adding letters and numbers to give them their own unique twist – with anything from a name, catchphrase or a funny quote.
Plus, all their employees got active with all kinds of sporty fundraising to help raise cash and change lives. It was all very sporting of them we think, and we’re chuffed to have had them on board.